PRIMUL TĂU CFOA Capital Decisions projectFinancial clarity for SME entrepreneurs who need to take the next big step in their business.
Primul Tău CFO (PTCFO) works with entrepreneurs whose businesses have outgrown gut feel, but who are not yet ready for a full-time CFO.
Some are growing fast, some are preparing for a conversation with the bank, and some are thinking about what comes next for the company. The situations differ, but one thing is the same: they carry every financial decision alone, with no senior finance partner beside them.
Start with a 90-minute Financial Diagnostic Session, identify the issue, then decide which path to take. Each service solves a concrete financial issue.
Explore All ServicesStart Here
€500 · 90 minutes · credited in full if you continue with any other service within 30 days
Bring the question holding up a decision. First, we review your numbers. Second, we spend 90 minutes together sharpening your question and mapping what it entails, all to arrive at clear plan of action.
View The Financial Diagnostic Session
EUR 1,800 · 3 sessions
Choose the KPIs that matter, understand where profit and cash come from, and leave with a dashboard you and your team can use to make better monthly decisions.
View Know Your Numbers
View Know Your NumbersEUR 1,800 · 3 sessions
Understand how banks assess your company. Test your repayment capacity, and learn how to prepare documents and explanations the bank will expect.
View Get Bank Ready
View Get Bank ReadyIndividually quoted
For investments, budgets, pricing, working capital, or other complex questions. We model the options with your numbers and build a practical implementation plan.
View Strategic CFO Projects
View Strategic CFO Projects
PTCFO comes down to one belief: the entrepreneurs are at the center, and the CFO is beside them, empowering their decisions.
With every engagement, you learn to think like a CFO. We measure success by how confident you become in making decisions on your own.
Your plans are not met with caution alone. Every goal gets a responsible way forward and the guardrails to keep it sustainable over time.
You benefit from decades of experience in banks and CFO chairs, delivered through situations you recognize and language you already speak.
Every service has a clear scope, a fixed price, and a defined outcome. Start with the €500 session, and continue from there.
Florin Pop and Roxana Gherghelescu, the founders of PTCFO, understand both the entrepreneur and the numbers. They bring those together so you leave with a clear plan.
Co-founder & Managing Partner · People & Clarity
Florin’s expertise spans business development, commercial banking, and executive coaching. He is at his best understanding people, creating space to reflect, and helping entrepreneurs reach clarity before action.
Co-founder & Managing Partner · Structure & Planning
Roxana brings analytical rigor shaped in commercial banking. She cuts through complexity, turns financial information into structure, and distills any situation into priorities and concrete next steps.
Straightforward answers on performance, cash, financing, and when to bring a CFO into the conversation.
An accountant records and reports what has happened. A CFO uses those numbers to explain performance, compare choices, and plan what happens next. One looks back; the other helps you decide forward.
Most founders start with the Financial Diagnostic Session. This is a 90-minute meeting that tells you what your business needs and which program or project fits. If the issue is already clear, we can go straight to it.
Every engagement ends with clear conclusions and a written plan: what to do next, in what order, what it will take, and who is responsible. Each service also has its own specific deliverables.
No. We explain each concept in plain language and tie it to a real decision in your business. You do not need to become a finance specialist to act on the recommendation.
No. Every service has a fixed scope and a fixed price. There are no subscriptions, nor open-ended fees. You take one engagement at a time, and where things go next is always your decision.
Share the business, the question, and the timing. We will get back to you, explain how we work, and point you to the right starting point.
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